Hark NWA needed a comprehensive digital transformation to better serve their community through resource connection. I led the UX/UI design for both their public-facing website and an extensive web application that empowers liaisons to create personalized assistance plans for clients in need.

Designing for Community Impact

The first phase of Hark's digital transformation focused on their public presence. I created a series of custom illustrations that brought their mission to life through animated videos, helping explain their unique approach to community assistance. These illustrations became part of a larger brand system that informed the design of their new website, where I focused on creating clear pathways for community members to understand and access Hark's services.

Connecting Community Through Design

The first phase of Hark's digital transformation focused on their public presence. I created a series of custom illustrations that brought their mission to life through animated videos, helping explain their unique approach to community assistance. These illustrations became part of a larger brand system that informed the design of their new website, where I focused on creating clear pathways for community members to understand and access Hark's services.