Newell Development

Creating a unified brand system for Newell Development and Wheelhouse Real Estate Sales required careful consideration of how to maintain each company's unique identity while establishing a clear connection between them. The challenge was to develop visual languages that could work both independently and as part of a larger family.

Through strategic brand development and thoughtful design decisions, we created parallel identity systems that share core visual elements while speaking distinctly to each company's audience. This approach extended to their digital presence, where I designed complementary websites that maintain visual consistency while serving different user needs.

The resulting brand ecosystem allows both companies to maintain their individual market positions while benefiting from their shared connection. From brand guidelines to website implementation, every touchpoint reinforces both the unique value of each company and their unified strength in the real estate market.