Pinterest: MyPinterest

Working with Pinterest's internal communications team, I helped develop the visual direction for their MyPinterest career framework video. The challenge was to translate complex organizational changes into clear, engaging visuals that would maintain employee attention while effectively communicating important information.

Building upon Pinterest's established brand elements, I created art frames and visual systems that would guide animators in producing the final video. The design approach needed to balance professionalism with Pinterest's inspirational brand voice, ensuring the message would resonate with their global workforce.

This project exemplifies how thoughtful design can transform internal communications from simple information sharing into an engaging brand experience. The success of the MyPinterest campaign led to its adoption as an umbrella brand for Pinterest's internal initiatives.