Wright's BBQ

Working with Wright's BBQ meant creating a brand identity as authentic as their craft. The challenge was to develop a visual system that could flex across everything from sauce bottles to food trucks while maintaining the genuine, hard-earned character that made Wright's a regional icon.

Through custom illustrations, thoughtful typography, and a family of versatile brand elements, we built a visual language that feels both timeless and contemporary. The design system spans across product packaging, restaurant materials, merchandise, and marketing collateral, creating a cohesive brand experience that reinforces Wright's position as Arkansas' barbecue authority.

This comprehensive approach has helped Wright's BBQ build a brand that's as memorable as their food, extending their reputation beyond the plate to every customer touchpoint.

This project was a collaborative effort with my team at Prisma.